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YouTube Finds That Gen-Z Wants Personally Relevant Content More Than Viral Videos



YouTube released its latest Culture & Trends Report at Cannes Lions Wednesday, turning its focus to Generation Z creators and noting that 85% of Gen Z has posted video content online. The Google-owned video platform said its main finding is that digital culture is now about personally relevant content, with 65% of 18- to 24-year-olds…



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