WPP reports ‘strong growth’ up 6.7% in Q1 trading update

Global promoting group, WPP has reported ‘strong growth’ of 6.7% like-for-like throughout Q1 2022, with income (less-pass by means of prices) totaling £2.57 billion (A$4.51 billion).

The firm mentioned the yr has began strongly, persevering with the constructive momentum constructed up by means of 2021. Revenue within the first quarter was up 6.7% at £3.1 billion (A$5.4 billion). On a continuing forex foundation, income was up 6.4% year-on-year. Like-for-like development, excluding the affect of forex, acquisitions and disposals, was 8.1%.

Havas Group posted a 11.3% elevate in natural income, Omnicom 11.9%, and Publicis Groupe 10%.

Revenue much less pass-through prices within the first quarter was up 10.3% year-on-year to £2.6 billion (A$4.5 billion), and up 10% on a continuing forex foundation. Excluding the constructive web affect from acquisitions and disposals, like-for-like development was 9.5%.


The high 5 markets for Q1 like-for-like income much less pass-through prices was the USA on 8.9%, the UK on 8.1%, Germany on16.1%, China on 11.9%, and India on 25.1%.

A complete of US$1.8 billion web new enterprise was gained, together with Mars, JDE Peet’s, Sky Launch of Everymile, the corporate’s commerce-as-a-service proposition; acquisition of Village Marketing; merger of Mediacom and Essence, and creation of GroupM Nexus.

WPP Q1 2022 monetary outcomes

WPP chief govt officer, Mark Read, mentioned of the outcomes: “The year has started very well with continued momentum from 2021 resulting in strong growth across all businesses and regions. Demand is strong for our services, particularly in digital media, ecommerce, data and marketing technology.

“The war in Ukraine has created an appalling humanitarian crisis. We continue to support our people in Ukraine, many of whom are now displaced, with financial and practical assistance. Our partnership with the UNHCR on their emergency fundraising appeal has generated $150 million to date, including over $1.3 million from our employee match-funding program. On 4 March, we announced that we would exit the Russian market, and we have now reached an agreement to divest our businesses there.

“We continue to see strong demand for our services from our clients and to invest in the many opportunities for growth driven by the digital transition, including Choreograph and the recent launch of Everymile. As a result of a strong first quarter, we now expect our growth to be in the range of 5.5% to 6.5%, up from around 5% at the start of the year. We remain very mindful of the impact of the broader macroeconomic environment on our business and will respond quickly to any changes as the year progresses.”

The firm mentioned its businesses proceed to be recognised in awards and accolades. In the 2022 WARC rankings, WPP topped the holding firm rankings for media and effectiveness, and MediaCom, Mindshare and Ogilvy have been all ranked high of their classes. MediaCom was additionally named Adweek’s 2022 Global Media Agency of the Year for the second consecutive yr. Grey gained Gold on the International ANDY Awards for his or her Widen the Screen marketing campaign for Procter & Gamble, and was additionally recognised in Advertising Age’s A List 2022 together with Cartwright and DAVID.

Looking forward, the corporate mentioned the yr has “started strongly, with performance well ahead of our expectations in the first quarter, and client demand for our services remaining strong as we enter the second quarter.”

WPP mentioned this underpins the corporate’s confidence and helps its continued funding in increasing its provide to drive long-term development by means of platforms comparable to Choreograph in knowledge, Finecast in related TV and Everymile in D2C commerce.

“Our updated guidance takes into account the strong first quarter performance and the impact of the current outlook for the global economy on our business. Given the uncertain global environment, we remain ready to respond to any changes in the economy as the year progresses,” the corporate mentioned. 

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