The Future of Content Is Personalized 

Personalization is the way forward for content material as customers search for concepts and leisure past “traditional” social feeds on surfaces which might be each tailor-made to their pursuits and privateness. To stay aggressive, manufacturers won’t solely must diversify their media combine throughout platforms, they’ll must ship extra snackable, visually compelling tales that “click” with audiences and hold privateness in thoughts. Google’s Arthur Gerigk and Eva Valerio stopped by Adweek’s Social Media Week to share the most recent trade insights and modifications in client habits and content material consumption.   

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