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the fashion trend we didn’t need


When it involves social media developments ‘coastal grandma chic’ seems to be innocent, with its canvas bucket hats, white turtlenecks and bone chinos, however on nearer inspection, oh my, what massive tooth it has!

“The whole notion of coastal grandma chic makes me feel seasick,” says vogue fanatic Shona Grant, who’s in her seventies. “Shouldn’t it be more about interiors and homes or are we meant to be disappearing into the background with all of these non-colours?”

Diane Keaton is the epitome of ‘coastal grandma chic’ in Nancy Meyers’ 2003 film Something’s Gotta Give.

Diane Keaton is the epitome of ‘coastal grandma chic’ in Nancy Meyers’ 2003 movie Something’s Gotta Give.

The development emerged on TikTok, the place influencers pose within the impartial calm of outfits impressed by Diane Keaton’s wardrobe within the 2003 Nancy Meyer’s film Something’s Gotta Give. In a submit that has been shared by Keaton, TikTok creator Lex Nicoleta says, “If you love Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, cozy interiors, and more, there’s a good chance you might be a coastal grandmother.”

Actress Anne Hathaway, who starred in Meyer’s 2015 movie The Intern, posted {a photograph} to Instagram carrying a fundamental beige ensemble with the hashtag #coastalgrandmother, whereas singer/actress Selena Gomez donned an oatmeal knit cardigan for a sundown selfie, however for some ladies over 60 years outdated, the development is fraught fairly than enjoyable.

“This notion of grandma coastal conjures up something pale and somewhat invisible and beige. I don’t do beige,” Grant says. “Older people must be visible rather than invisible.”

Having labored in vogue retail and modelled for Melbourne designers, Grant takes a vogue ahead stance on social media carrying T-shirts emblazoned with the slogans “Bold” and “Big Pussy Energy” together with items from rising labels.

“I recently turned up for an audition for a grandma role in a television commercial and I knew straight away that I wasn’t going to get it because I don’t fit the image of what an older person should look like to someone two generations younger than me,” Grant says. “Many people in my seventies age bracket slide into invisibility. This seems a way of enabling that.”

Professor Nancy Pachana, director of anti-ageing initiatives on the University of Queensland, recognises the attraction of dressing like Diane Keaton however is worried when the development turns into a stereotype for a way we understand older ladies.



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