News Corp Australia has today launched its new home of live community sport streaming across Australia, KommunityTV.
The company said KommunityTV is the evolution of News Corp Australia’s growing live sport streaming program, creating a dedicated channel for audiences to experience community and grassroots sports.
KommunityTV will allow viewers to watch live games as well as replays, highlights and shows from desktop and mobile, dive deeper into every game with local-storytelling highlighting all angles from pre, during and post-game coverage, and never miss a sporting moment involving friends, family and local community.
All subscribers of News Corp Australia’s state-based and regional masthead will have access to KommunityTV, providing them unprecedented access to the nation’s most exciting crop of homegrown talent.
KommunityTV taps into the company’s national sport network’s core value of supporting the growth of sport from the grassroots to the elite.
It launches with an offering of sport content from this weekend. This includes Australia’s premier junior invitational basketball tournament, the National Junior Classic, as well as the Judo Australia National Championships, Victorian junior country soccer championships and the Netball SA Country Championships.
The streaming service will continue to grow News Corp Australia’s season-long partnerships with the AFL NAB League, NRL Schoolboys Cup, Queensland School Sport Rugby League, Victorian Netball League, Southern Football League, Netball SA Premier League and SANFL, with a list of new content will also be rolled out over the second half of 2022.
The launch of KommunityTV will be supported by a multi-channel national marketing campaign that will run across digital, print, radio and social channels.
News Corp Australia’s managing director – News Sport Network, Michael Wilkins, said KommunityTV was the logical progression for the company’s sport live streaming program, which had gone from humble beginnings to a national leader in recent years.
“We have seen more and more people turning to digital platforms to consume live sport,” Wilkins said. “We know KommunityTV will be a crucial next step in this evolution of sports broadcasting.
“This is an opportunity for community sporting organisations to improve their overall exposure in the local and wider community, but also a chance to bring those communities closer together.
“It’s not just about the vision, but the stories about our future sport stars that our sport network, the biggest in Australia, will bring to life each week.
“We are proud to launch KommunityTV and look forward to watching the best young athletes across the country.”