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Livewire growth continues with new offices in Southeast Asia and India


Gametech firm Livewire has introduced enlargement into APAC with two senior hires and the opening of latest places of work in Singapore as a regional hub centered on Southeast Asia, and Mumbai has HQ for India.

Joseph Lee

The announcement:

Gaming advertising and Gametech firm Livewire has introduced enlargement into APAC with two senior hires and the opening of latest places of work in Singapore as a regional hub centered on Southeast Asia, and Mumbai has HQ for India.

The firm has appointed Joseph Lee as its business director, Southeast Asia and Prasanna Iyer as head of India to assist the rising demand for manufacturers wanting to connect with the gaming viewers. For Livewire, APAC is a strategic development market with 1.6 billion players residing within the area, 50% of the worldwide gaming group.

Lee joins Livewire with 12 years’ expertise in adtech, media and promoting most lately at Spotify as their gross sales lead, Singapore/SEA and at Kargo as their gross sales dir000ector, SEA. An skilled promoting & media chief, Lee additionally labored at Singapore Press Holdings for 9 years managing a number of key shopper accounts.

“I’ve been an Esports fan for over a decade now and seeing how gaming has become mainstream in marketing conversations has me tremendously excited to join Livewire – a pioneer in the gametech space. Gaming is easily one of the fastest growing sectors and I can’t wait to work with Livewire’s partners in Southeast Asia to incorporate gaming into their marketing strategies.”, says Lee.

Iyer joins Livewire from Rezilient Digital, a programmatic and media gross sales consulting agency with a shopper listing that ranges from huge tech to high tier consulting corporations and a few of the largest media homes in APAC. He brings a novel mixture of media gross sales and programmatic income experience that might be a key enabler for Livewire companions globally. Iyer is ex-Google, ex-Pubmatic and has helped a few of the largest media homes optimize their programmatic advert stack in India.

“I am very excited to launch Livewire in India and bring some of the biggest names in the global gaming space to Indian advertisers. The Indian gaming market is growing exponentially and Livewire with its global expertise in all things gaming is poised to help agencies and brands fully utilize this opportunity.” stated Iyer. “Combining programmatic, gaming marketing strategies and bespoke in-game advertising, Livewire continues to deliver authentic gaming solutions for brands.”

Livewire launched in March 2021 by co-founders Indy Khabra and Brad Manuel as the primary world firm centered on gaming advertising and gametech.

Khabra and Manuel stated “We’re thrilled to expand Livewire into Southeast Asia and India, both key growth regions for mobile gaming, rising content viewership and passionate esports communities. Joseph and Prasanna will accelerate our offering in the region launching our suite of gametech solutions to marketers and agencies. Livewire has plans of further expansion into APAC, helping more advertisers understand the gaming ecosystem and how they connect to immersive, digitally-connected environments.”

Source: Livewire Group

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