How This Warranty Company is Capitalizing on E-Commerce

Welcome to Inc.’s Founders Project podcast with Alexa Von Tobel, the place we deliver you tales of guts, inspiration, and drive that outline the entrepreneurs constructing the long run. Each week, we dig right into a founder’s skilled playbook and uncover what makes them tick. On this week’s episode:

“My dad would always say, if you don’t try, you can’t fail,” says Woody Levin, co-founder of Extend. It was a comical twist on the precise saying: If you do not strive, you may’t succeed. But Levin says the dad-ism taught him from an early age that failure was not one thing to worry. In truth, it is a part of life, and one particular person (or product’s) failure is one other firm’s success. Take for instance Levin’s startup, Extend, which since 2019 has been modernizing the guarantee trade and offering insurance coverage for many on-line purchases. As Covid accelerated e-commerce, Extend’s enterprise has seen speedy development, working with clients from Sur La Table to Peloton. Levin shares how his aha second for Extend got here from dropping a fantasy soccer guess, why it was like to rent 350 staff in a single yr, and the way he is used profession failures as gas.

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