Food Fight: North Ballarat’s Josh Chatfield adds voice to healthy eating | The Courier

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WHEN it got here to the hard-hitting Food Fight, the marketing campaign “hit home” for North Ballarat footballer Josh Chatfield. Children and younger individuals throughout the state are being uncovered to a minimum of 25 commercials for unhealthy meals and drinks every day, a brand new Cancer Council Victoria research has proven. Before the pandemic, greater than 60 per cent of food and drinks commercials on Melbourne’s public transport and close to colleges was spruiking unhealthy choices and treats. Mr Chatfield, a VicHealth ambassador, has added his voice to Cancer Council Victoria’s new Food Fight marketing campaign aiming to curb the temptations and lift consciousness of processed meals’s impression on younger individuals’s well being. The 21-year-old, who hails from Koroit Football Club in Warrnambool, has this yr stepped as much as Footscray’s Victorian Football League checklist and has been named as a top-up AFL participant for Western Bulldogs below new COVID-19 guidelines. He mentioned soccer provided him a great platform to be a task mannequin and assist make a constructive, wholesome distinction. “I’d do anything to help promote enjoying a healthy life and positive relationships with food, especially being part of a football club,” Mr Chatfield mentioned. “I want to help be making sure children have a positive future with eating and what they’re putting in their body. Building healthy relationships with food is a must and that includes wherever you are socially connected, especially after school when there is the urge to get junk food with your mates.” Children who had been uncovered to excessive ranges of food and drinks promoting had been greater than twice as more likely to have tried a brand new food and drinks product, Cancer Council Victoria discovered. Mr Chatfield mentioned sporting golf equipment had been an important place to construct social connections and an important begin to bettering your life-style. He additionally needed to be a wholesome position mannequin for his youthful siblings. IN OTHER NEWS Cancer Council Victoria’s weight problems program government supervisor Jane Martin mentioned some individuals would possibly discover the Food Fight marketing campaign confronting however kids’s well being was at stake. Global analysis has proven quick meals promoting was efficient in influencing kids and impacting their diets, placing them at long-term threat of significant illness and as much as 13 preventable cancers the council. Ms Martin pointed to move bans on unhealthy meals promoting in London, Amsterdam, New York and Canberra for profitable drops in kilojoule-laden food and drinks purchases. She mentioned there was no cause why Victoria shouldn’t be subsequent. “Our children deserve to grow up in environments that support and promote good health and well-being and governments have a role to play in creating these healthy environments,” Ms Martin mentioned. “Not allowing unhealthy food and drink advertising within 500 metres of schools, and on public transport and public transport infrastructure like stations, platforms and bus shelters, would go a long way to protecting our kids.” Food Fight invite Victorians to assist Cancer Council Victoria’s marketing campaign, share it with their networks and add examples of unhealthy food and drinks promoting round Victoria that’s concentrating on youngsters. If you’re seeing this message you’re a loyal digital subscriber to The Courier, as we made this story obtainable solely to subscribers. Thank you very a lot on your assist and permitting us to proceed telling Ballarat’s story. We recognize your assist of journalism in our nice metropolis.


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