CarExpert has launched an advertising suite that consists of ten products and is set to expand its reach across Seven West Media digital assets, following the latter’s investment in CarExpert last year.
The suite marks the company’s digital product offering, though still without traditional ad formats.
The bundle includes ‘Native ScrollX’, a product that allows marketers to deliver hero content of their cars and drive action from an in-market audience at scale.
For retail messaging, the release includes a ‘Special Offers’ product, designed to display vehicle offers in a native way and positioned within review content.
CarExpert founder Alborz Fallah said: Unlike our online automotive competitors, we are a start-up at heart and remain nimble, responding quickly to market needs in a way corporate businesses never can.
“We are committed to doing things differently, with the new car buyer at the core of every decision we make. We are not afraid to try things as we believe in moving quickly.”
Mat McNay, CarExpert’s commercial director, commented that CarExpert’s native approach is an effective point of differentation that the company will see continued.
“We strongly believe that within a contextual environment like ours, there are more creative and effective ways to communicate with our audience – so you won’t find standard display, instead we have developed a full suite of bespoke native products where brands can truly engage with our premium new car only audience.”
Seven West Media has made a multi-million dollar investment in CarExpert and appointed the platform to be its primary automotive partner. The latter will start using Seven’s digital assets from July.
Damon Rielly, CEO of CarExpert, said that the investment of Seven West Media will see partnership benefits come to life in market.
“We have a war chest of SWM advertising which we will be investing to build our brand and supercharge our audience growth over the next 12 months.”